CB students crowned champions at UMCC 2025

A team of four undergraduate students from the College of Business at City University of Hong Kong (CityUHK) claimed the champion title at the University of Münster Case Competition (UMCC) 2025 in Germany. The competition brought together talented students from top universities worldwide to solve real-world business challenges.

The UMCC is one of Germany's largest international case competitions, featuring multiple demanding rounds including two 3-hour case challenges and one 12-hour case analysis. Beyond the competition, students engaged in various social events, facilitating the exchange of ideas with peers from diverse backgrounds. This year’s event welcomed 12 teams from universities across Germany, Denmark, Canada, Mexico, and other countries, fostering a truly international learning environment.

The journey to victory was marked by intensive preparation and a strong spirit of collaboration. Reflecting on the experience, Arty Fu Zixiang, a BBA Global Business student, shared, “Participating in UMCC has been an incredibly rewarding journey. Throughout the competition, our team learned to think strategically under pressure, communicate effectively, and turn diverse ideas into a clear, impactful solution.” Winning the championship, Arty added, was a testament to our teamwork and perseverance.